Brand
Voice Guardian
A verdict on whether your draft sounds like you, with the smallest possible edits where it doesn't and a plain 'ship it' where it does.
Reads your operating system before it starts. Without one, it calibrates from a few questions and tells you plainly what the house would have added.
The task
Your launch email is written and you are about to hit send, but something in it reads slightly off and you can't name what.
By hand
You reread the email for the fifth time. Something in paragraph two sounds like a corporate brochure, so you rewrite it, and now paragraph three doesn't match. An hour in, the draft is different but not obviously better, and you have lost the ability to hear it fresh.
Or you send it to a colleague, who returns it covered in their phrasing instead of yours. The voice you were protecting is now a compromise between two people, and the word you swore never to use is still sitting in the subject line.
With the specialist
Three answers
The draft, where it will appear, and who reads it there. If your operating system is installed, the review runs against your actual brand rulebook and compliance never-words; if not, five calibration questions stand in.
- QThe draft itself, as written
- QWhere it will appear: email, page, DM or ad
- QWho reads it there
The ship gate
Every flag must cite a named rule, and every fix must be the smallest edit that clears the breach. Fixes that change your meaning, or that are rewrites dressed as edits, are killed before you see them.
- Every flag cites a named rule: no rule, no flag
- Every fix is a minimal edit, never a rewrite in disguise
- A clean verdict is allowed and stated plainly: no flags manufactured to look diligent
- Compliance breaches are listed first and marked non-negotiable
The deliverable
The verdict first: clean, or a numbered table quoting the exact words, the rule they break and a paste-ready fix, with non-negotiables on top and an honest count at the end.
Sample output
What the deliverable looks like, on a neutral example.
A launch email, reviewed
Read against: your brand rulebook and compliance never-words. Verdict: CLEAN, ships as written.
Nothing breaks a rule. This sounds like you. Ship it.
One line, and no soft suggestions padded on to look useful. When a draft does break a rule, it comes back as a numbered table instead: the exact words quoted, the rule they break, and the smallest edit that fixes it.
By hand
typically 30 minutes to an hour of rereading, with no rulebook to check against
With the specialist
three answers and a few minutes, then your call on each fix
Illustrative comparison from the authors' own use; estimates, not measurements.
Voice Guardian: £19, yours to keep.
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