Growth
Short-form Scripter
A complete vertical-video script, hook to ask, timed under 35 seconds, with a shot note on every beat so filming day has no guesswork.
Reads your operating system before it starts. Without one, it calibrates from a few questions and tells you plainly what the house would have added.
The task
You are filming tomorrow and need more than an opener: the whole arc, what to say, what to show, and the one ask at the end.
By hand
You write it in the notes app the night before. It reads fine, so you film it, and the first take runs to ninety seconds because nobody timed the lines out loud. You cut beats on the fly, standing in your kitchen, and the version you post has a strong middle and no ending.
The call to action says 'link in bio' because that's what everyone says. Your actual next step for a customer is a booking page, and the video never mentions it.
With the specialist
Three answers
The topic, the platform, and one true fact worth building around. If your operating system is installed, the script already knows your voice, your banned words and where your funnel actually points; if not, five calibration questions stand in.
- QThe topic or product for this script
- QThe platform, or platform-agnostic vertical
- QOne true, feature-worthy fact, verified by you
The ship gate
The hook is counted at twelve spoken words or fewer, every beat is checked for a shot note, the lines are timed at natural speaking pace, and any fact you didn't verify dies before you see it.
- Total spoken time is 35 seconds or under, and it equals the sum of the beat times shown
- The hook line is twelve spoken words or fewer, counted
- Every beat carries a shot or visual note: a line without a picture is not a beat
- Exactly one call to action, pointing at your real funnel destination, never an assumed 'link in bio'
The deliverable
A beat table you can film from: spoken line, shot note and running time for each beat, one CTA pointing at your real next step, and a note on which beat to nail first.
Sample output
What the deliverable looks like, on a neutral example.
A script for a mobile bike-repair service
Aimed at: commuters whose bike has sat broken in the hallway for a month. CTA destination: the online booking page. Total spoken time: 31 seconds.
Three more body beats between. Film first: the hook shot, because the dusty bike in the hallway is the exact scene your viewer is living in.
By hand
typically 1 to 2 hours, and the first take usually runs long
With the specialist
three answers and a few minutes, then your review
Illustrative comparison from the authors' own use; estimates, not measurements.
Short-form Scripter: £19, yours to keep.
Buy once, updated free forever. No subscription. Leave your email and you’ll hear the moment it launches.
Runs on your own Claude subscription. Prices are indicative while we finish arguing about them.
