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Growth

Email Sequencer

Five emails that earn each open honestly: two subject lines per email, one job per email, and no manufactured urgency anywhere.

£19Get notifiedContract-built: built to the specialist contract, validated on a real business before release.

Reads your operating system before it starts. Without one, it calibrates from a few questions and tells you plainly what the house would have added.

The task

New subscribers join your list and then hear nothing. You need a welcome sequence that turns a signup into a first purchase without pressuring anyone.

By hand

You write email one with enthusiasm, email two with effort, and email three three weeks later when you remember. Each email tries to do everything at once: welcome, story, offer, discount. The subject lines get more desperate as you go, and by email four there's a countdown timer for a deadline that doesn't exist.

The unsubscribes sting more than they should, because half of those readers left over the pressure, not the product.

With the specialist

I

Three answers

The goal, the offer each email steers toward, and your sending cadence. If your operating system is installed, the sequence is written from your settled voice and compliance rules; if not, five calibration questions stand in.

  • QThe sequence goal: welcome, nurture or launch
  • QThe offer or action each email steers toward
  • QThe sending cadence
II

The ship gate

Five emails and ten subject lines counted, every claim traced to what you supplied, spam-trigger constructions hunted down, and any urgency you didn't confirm as real deleted before you see it.

  • Exactly five emails, each with two subject lines and a preview line, counted
  • No manufactured urgency or fake scarcity: a deadline appears only if you confirmed it is real
  • No spam-trigger constructions: no all-caps subjects, no 'act now', no shouted 'FREE'
  • Every close is unsubscribe-respectful: the reader can leave without guilt
III

The deliverable

A ready-to-send sequence with one job per email: orient, deliver value, build trust, present the offer, invite the step. Two subject lines each, one plain and one curiosity-led, plus a preview line, and a close that lets readers leave without guilt.

Sample output

What the deliverable looks like, on a neutral example.

Email sequenceSample

A welcome sequence for an online plant shop

Written for: first-time buyers who signed up for the care guide. Steering toward: a first order. Cadence: days 1, 3, 5, 8 and 12.

Email 1OrientSubject A: Your care guide is inside. Subject B: The mistake that kills most houseplants.
Email 2Deliver valueSubject A: Watering, sorted in two minutes. Subject B: Why your fern is being dramatic.
Email 4Present the offerSubject A: When you're ready for plant number two. Subject B: The easiest plant we sell.

Five emails in all, every claim from what you gave, no countdowns you didn't confirm, and a sign-off that lets the reader leave without guilt.

By hand

typically 3 to 6 hours, usually spread over weeks and rarely finished

With the specialist

three answers and a few minutes, then your review

Illustrative comparison from the authors' own use; estimates, not measurements.

Email Sequencer: £19, yours to keep.

Buy once, updated free forever. No subscription. Leave your email and you’ll hear the moment it launches.

Runs on your own Claude subscription. Prices are indicative while we finish arguing about them.

Works well alongside