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Growth

Landing Copywriter

Every section of a landing page written toward one action, built from your real offer and your real proof, with nothing invented to fill a gap.

£19Get notifiedCore: extracted from the authors' production workflow.

Reads your operating system before it starts. Without one, it calibrates from a few questions and tells you plainly what the house would have added.

The task

You are launching one offer and need the page that sells it: hero, problem, proof, offer, objections, FAQ and a single call to action.

By hand

You open a blank page and start with the headline, which takes an hour on its own. By the proof section you have nothing quotable, so you either leave it thin or write a testimonial that sounds suspiciously like you. The FAQ becomes a list of questions nobody has ever asked.

Somewhere in the middle you add a second button for the newsletter, because it felt wasteful not to. Now the page asks for two things and gets neither.

With the specialist

I

Three answers

The offer with its price, who the page is for, and one honest proof point: a real result, credential, guarantee or named customer, supplied by you. If your operating system is installed, your settled price, voice and claim rules apply automatically.

  • QThe offer and its price
  • QThe audience the page targets
  • QOne honest proof point you can stand behind
II

The ship gate

All seven sections checked present and filled, the price checked against your settled figure, every proof line traced to what you supplied, and any second competing call to action removed before you see it.

  • No invented testimonials, customers or statistics: proof uses only what you supplied
  • All seven sections present and filled, hero to CTA, none skipped or left generic
  • The price appears plainly in the offer section, matching your settled price
  • One action drives the whole page: hero and closing CTA agree, no second competing offer
III

The deliverable

Complete copy from hero to CTA: headline, subhead and button, the problem in your visitor's words, proof built only from what's real, the offer with its price stated plainly, real objections answered, an honest FAQ, and one action asked for twice.

Sample output

What the deliverable looks like, on a neutral example.

Landing pageSample

A page for a small bookkeeping practice

For: sole traders who do their books on Sunday nights. One action: book a 20-minute call.

HeroYour Sunday evenings back. Books done monthly, by a person who answers.
ProblemThe shoebox of receipts. The VAT deadline you keep meeting by luck.
ProofBuilt only from what's real: your qualification, your guarantee, your named clients if you have them.
OfferWhat they get, listed plainly, with your settled price stated rather than hidden.

Then real objections answered in the offer's terms, an honest FAQ, and the same button as the hero: book a 20-minute call.

By hand

typically 4 to 8 hours across several sittings, with the proof section usually fudged

With the specialist

three answers and a few minutes, then your review

Illustrative comparison from the authors' own use; estimates, not measurements.

Landing Copywriter: £19, yours to keep.

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Runs on your own Claude subscription. Prices are indicative while we finish arguing about them.

Works well alongside