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SEO Brief Builder

A writer-ready brief for one target query: the intent named, the outline built, the entities listed, and every metric marked for you to verify rather than guessed.

£19Get notifiedCore: extracted from the authors' production workflow.

Reads your operating system before it starts. Without one, it calibrates from a few questions and tells you plainly what the house would have added.

The task

You want to rank for one query your customers actually search, and your writer needs to know exactly what to cover before they start.

By hand

You give the writer a keyword and a deadline. What comes back is a decent article about the wrong question: it explains what the phrase means, when searchers wanted to know how to choose. Three rounds of edits later you have written the brief you should have started with, in the margins of a draft.

Meanwhile a tool told you the keyword difficulty was 34, and you never found out what that number meant or where it came from.

With the specialist

I

Three answers

The query, the page goal, and any competitors you know rank for it. If your operating system is installed, the brief works from your settled positioning and topic decisions; if not, five calibration questions stand in.

  • QThe target query
  • QThe page goal: rank, plus which conversion
  • QKnown competitors ranking for it, if you have them
II

The ship gate

The search intent stated in one line at the top, every heading checked against that intent, every entity given a reason to appear, and any search volume or difficulty figure stopped from appearing as fact.

  • No search volume, difficulty or ranking number stated as fact: each is marked 'verify in your SEO tool'
  • Search intent stated explicitly, in one line, at the top
  • Every heading serves the stated intent: no filler H2s
  • At least one internal-link slot specified, with the exact URL left to you
III

The deliverable

A brief the writer can execute without you: the intent, an H2/H3 outline in the order a searcher expects, entities with reasons, internal-link slots with the URLs left for you, and a draft title tag and meta description to confirm.

Sample output

What the deliverable looks like, on a neutral example.

SEO briefSample

A brief for a local boiler-service firm

Target query: how often should a boiler be serviced. Search intent: a homeowner wants a straight answer first, then reasons and costs. Metrics: verify volume and difficulty in your SEO tool, not here.

H2The short answer, firstH3: what 'annual' actually means
H2What a service includesH3: what the engineer checks
H2What happens if you skip itH3: warranty and safety implications

Then entities with a reason each to appear, an internal-link slot pointing at your booking page with the URL yours to fill, and a draft title and meta in your voice.

By hand

typically 2 to 3 hours, and only if you already know what a good brief contains

With the specialist

three answers and a few minutes, then your review

Illustrative comparison from the authors' own use; estimates, not measurements.

SEO Brief Builder: £19, yours to keep.

Buy once, updated free forever. No subscription. Leave your email and you’ll hear the moment it launches.

Runs on your own Claude subscription. Prices are indicative while we finish arguing about them.

Works well alongside