Skip to content
Skeleton Staff
All specialists

Growth

Repurposer

One piece of content reshaped for up to three platforms, each variant fitting its format, with your core claim carried word-consistent through every one.

£19Get notifiedCore: extracted from the authors' production workflow.

Reads your operating system before it starts. Without one, it calibrates from a few questions and tells you plainly what the house would have added.

The task

You wrote one good piece this month, a blog post that says something true, and it deserves more than a single outing.

By hand

You paste the blog post into a LinkedIn draft and start trimming. An hour later the LinkedIn version says something subtly different from the original: the careful claim has become a bolder one, because bold performs. The Instagram caption, written last and tired, barely says anything at all.

Nobody compared the three side by side, so nobody noticed your one message had become three.

With the specialist

I

Three answers

The source, the platforms, and anything that must survive verbatim. If your operating system is installed, your voice, banned words and claims doctrine apply to every variant automatically; if not, five calibration questions stand in.

  • QThe source artefact to repurpose
  • QThe target platforms, up to three
  • QWhat must survive verbatim: a claim, phrase, stat or link
II

The ship gate

The variants are read side by side, and the core claim must read the same in each: not similar, the same. Length and format are checked against each platform's norms, and any fact that isn't in the source is cut.

  • The core claim reads identically in every variant: same meaning, consistent wording, never softened
  • Every element you marked 'must survive verbatim' appears unchanged
  • Each variant fits its platform's length and format norms: over-length copy is trimmed, not shipped long
  • No new claim, fact or statistic that isn't in the source
III

The deliverable

Up to three platform-native variants, each built to its platform's length and structure, with the core claim shown at the top so you can confirm it and every verbatim element intact.

Sample output

What the deliverable looks like, on a neutral example.

RepurposedSample

One guide, recut for a garden-design studio

Core claim, identical in every variant: a small garden needs a plan before it needs plants. Must survive verbatim: the link to the planning guide.

LinkedInShort paragraphs, hook in the first two lines, one CTA, the claim intact
InstagramFront-loaded first line, scannable breaks, the same claim word for word
EmailSubject under 60 characters, one-idea body, the same claim and the same link

Three formats, one message. Anything a platform norm would push outside your claims doctrine is flagged, not shipped.

By hand

typically 2 to 3 hours, with the claim usually drifting between versions

With the specialist

three answers and a few minutes, then your review

Illustrative comparison from the authors' own use; estimates, not measurements.

Repurposer: £19, yours to keep.

Buy once, updated free forever. No subscription. Leave your email and you’ll hear the moment it launches.

Runs on your own Claude subscription. Prices are indicative while we finish arguing about them.

Works well alongside