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Growth

Competitor Analyst

A rival's own public material turned into a sourced teardown that ends in the one weakness you can actually exploit, rather than ten you can't.

£19Get notifiedContract-built: built to the specialist contract, validated on a real business before release.

Reads your operating system before it starts. Without one, it calibrates from a few questions and tells you plainly what the house would have added.

The task

A competitor keeps winning the customers you quote for, and you need to know what they claim, what they charge and where they're weak before your next pricing decision.

By hand

You spend an evening on their website with fourteen tabs open, and finish with a page of notes that are half observation, half resentment. Their pricing page doesn't say what you hoped, so you fill the gap with a guess. A week later you can't remember which points came from their site and which you inferred.

The notes end with six weaknesses, which is the same as none, because you can't attack six things at once.

With the specialist

I

Three answers

The competitor and the pages to read, your own offer, and the decision this feeds: a pricing move, a positioning shift or a feature bet. If your operating system is installed, the gaps are weighed against your settled positioning; if not, five calibration questions stand in.

  • QThe competitor's name and the public pages to read
  • QYour own offer to compare against
  • QThe decision this analysis informs
II

The ship gate

Every cell in the table is checked against the exact public page it came from, anything the competitor doesn't disclose is marked unknown rather than estimated, and the readout must name exactly one weakness, argued, not a list.

  • Every claim, price and gap traces to the competitor's own public page: the source column is never blank
  • No invented figures: no traffic, revenue or customer numbers they never published
  • Exactly one exploitable weakness, argued with evidence, not a ranked list of ten
  • Whatever they don't disclose is stated as unknown, never estimated into existence
III

The deliverable

A claims-versus-pricing-versus-gaps table with a source on every cell, a you-versus-them comparison with grounded verdicts, and one exploitable weakness argued in plain English: what it is, the evidence it's real, and why you specifically can attack it.

Sample output

What the deliverable looks like, on a neutral example.

Competitor readoutSample

A rival cleaning firm, read from its own pages

Decision this informs: whether to add weekend availability. Sources read: their homepage, pricing page and public review profile.

PositioningClaims same-day bookingNo weekend slots shown anywheretheir booking page
PricingPublishes an hourly rateMinimum visit length buried in the FAQtheir pricing page
ReviewsPraised for thoroughnessRepeated complaints about reschedulingtheir public reviews

The one weakness to exploit: they don't serve weekends. Their own booking page confirms it, and your offer already can.

What could not be verified: their revenue, customer count and staffing. Marked unknown, not guessed.

By hand

typically 3 to 5 hours, with guesses creeping in wherever their site goes quiet

With the specialist

three answers and a few minutes, then your review

Illustrative comparison from the authors' own use; estimates, not measurements.

Competitor Analyst: £19, yours to keep.

Buy once, updated free forever. No subscription. Leave your email and you’ll hear the moment it launches.

Runs on your own Claude subscription. Prices are indicative while we finish arguing about them.

Works well alongside