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Sales

Outreach Composer

Three cold touches that open on the prospect rather than you, each under 120 words and each carrying more value than the last.

£19Get notifiedCore: extracted from the authors' production workflow.

Reads your operating system before it starts. Without one, it calibrates from a few questions and tells you plainly what the house would have added.

The task

You have found the right prospect for what you sell. You get one first impression and two follow-ups before silence means no.

By hand

The first message takes forty minutes because everything you type sounds like every cold email you have ever deleted. You compensate with a compliment about their 'great content' that you both know is generic, then bury the ask in the fourth paragraph.

The follow-ups are worse. By touch two you are 'just bumping this to the top of your inbox', which tells the prospect the only new thing you have to offer is persistence. So most of the time the follow-ups never get written at all.

With the specialist

I

Three answers

The prospect and one genuine, specific thing you actually know about them, the reason for reaching out, and the channel. Fabricated familiarity is never an option: every personalisation comes from what you supplied.

  • QThe prospect, plus one genuine thing you actually know about them
  • QThe offer or reason for reaching out
  • QThe channel: email, LinkedIn or elsewhere
II

The ship gate

Every message counted under 120 words, every personal detail traced to what you supplied, and each touch checked to carry more value than the one before. Guilt-trips and false scarcity are killed on sight.

  • Every message is 120 words or fewer, counted rather than estimated
  • All personalisation traces to something you actually supplied: no fabricated compliments
  • Each touch carries more value than the last: none exists just to 'bump' the previous one
  • No false scarcity, no guilt, no 'as per my last email'
III

The deliverable

Three touches with subject lines and send timings, opening on the prospect and reading as one human voice, plus the one-sentence read on the prospect so you can correct it before anything is sent.

Sample output

What the deliverable looks like, on a neutral example.

Outreach sequenceSample

Three touches from a commercial cleaning firm

Reading on the prospect: they have just moved into a larger office, and the move is the honest reason to write now.

Touch 1Opens on the office move, offers a first-month checklist for the new space, asks one easy question.day 1
Touch 2Shares what offices this size usually miss in a cleaning contract. No mention of being ignored.day 4
Touch 3The highest-value touch: a no-obligation walkthrough offer, with a clean way to say no.day 9

By hand

typically 1 to 2 hours for the first message alone, with follow-ups that often never get sent

With the specialist

three answers and a few minutes, then your review before anything is sent

Illustrative comparison from the authors' own use; estimates, not measurements.

Outreach Composer: £19, yours to keep.

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Runs on your own Claude subscription. Prices are indicative while we finish arguing about them.

Works well alongside