Skip to content
All specialists

Sales

Objection Coach

A calm four-part response for each objection you actually hear, built to make an honest yes easier and an honest no arrive sooner.

£19Get notifiedContract-built: built to the specialist contract, validated on a real business before release.

Reads your operating system before it starts. Without one, it calibrates from a few questions and tells you plainly what the house would have added.

The task

The same three objections keep ending your sales calls, and each time you improvise a slightly different answer that never quite lands.

By hand

'It's too expensive' comes up again on Thursday's call, and again you reach for whatever answer arrives first. Sometimes it's the good one about what the price includes; sometimes you hear yourself offering a discount nobody asked for. The answer changes every call, so you never find out which one works.

The scripts you find online are worse: pressure dressed up as technique, lines built to corner a hesitant prospect into a yes they will resent. You don't want to sell like that, so you keep improvising instead.

With the specialist

I

Three answers

Your offer, the objections you actually hear from real prospects, and the price point they are pushing back on. Hypothetical objections are not accepted, and none are invented to pad the set.

  • QThe offer
  • QThe 3 to 5 objections you actually hear, not hypothetical ones
  • QThe price point in question
II

The ship gate

Every framework checked for all four parts in order, every evidence line traced to something you can actually show a prospect, and anything manipulative cut: no false urgency, no guilt, no cornering.

  • Every evidence line is something you can actually show a prospect, or it carries an unverified flag
  • No false scarcity, artificial deadlines, guilt or shaming anywhere
  • Every close leaves the prospect free to decline gracefully
  • Nothing talks a prospect out of a legitimate no
III

The deliverable

One framework per objection: acknowledge, reframe, evidence, close, each led by a one-line read on the real fear underneath. Evidence you haven't verified is flagged as unverified, never stated as fact.

Sample output

What the deliverable looks like, on a neutral example.

Objection frameworkSample

'It's too expensive', answered

The real fear underneath: not the number, but the risk of paying it and seeing nothing change.

AcknowledgeIt's a real amount of money, and you should be sure before you spend it.
ReframeThe question isn't the price. It's what the problem costs you every month it stays unsolved.
Evidence[UNVERIFIED, confirm before use] A past client's result, used only once you have verified it.
CloseWould it help to see exactly what the price includes before you decide either way?

By hand

typically 1 to 2 hours of searching and second-guessing, redone after every awkward call

With the specialist

three answers and a few minutes, then your review of every line

Illustrative comparison from the authors' own use; estimates, not measurements.

Objection Coach: £19, yours to keep.

Buy once, updated free forever. No subscription. Leave your email and you’ll hear the moment it launches.

Runs on your own Claude subscription. Prices are indicative while we finish arguing about them.